The tourist promotion campaign of l'Hospitalet de l'Infant and la Vall de Llors encourages people to enjoy the "pleasure of little things" in the municipality

Turisme L'Hospitalet de l'Infant i la Vall de Llors Vandellòs
Tuesday, June 9, 2020

Beatriz Higueras, head of communication of the City Council of Vandellòs i l'Hospitalet de l'Infant.

The Department of Tourism of Vandellòs i l'Hospitalet de l'Infant has presented the video and graphic material that reinforces the values ​​associated with the destination, which stands out for its long beaches and natural environment.

"Enjoy the pleasure of small things in l'Hospitalet de l'Infant and la Vall de Llors". This is the message that the Department of Tourism of the City Council of Vandellòs i l'Hospitalet de l'Infant will spread through a new promotional video and graphic material both in the media and on social media to publicize the attractions Township.

This content has been specifically designed, taking into account the current context, derived from the Covid-19 pandemic. The campaign invites people to once again enjoy all those little things that they have not been able to experience or have at their disposal due to the confinement caused by the health crisis and live it in l'Hospitalet de l'Infant and Vall de Llors.

For this reason, the tone of the video is emotional and emphasis has been placed on everything that can be done in l'Hospitalet de l'Infant and Vall de Llors, a family destination where the Mediterranean mountains and natural beaches have a very important weight.

The graphic aspect of the campaign also highlights these aspects, with a text that reinforces the message and two inspiring images that symbolize the union of the sea and the mountains in a natural environment.

The 30-second video, the graphic image and the radio spots of the promotional campaign will be broadcast in Catalan and Spanish.

The communication actions will focus, in a first stage, on the Catalan and state audiences; and in a second phase, in the French and Andorran market. The regions in which the media and social media campaign will be carried out most strongly will be Catalonia, Aragon, the Basque Country and Navarra.

Due to the mobility restrictions imposed during the state of alarm, the schedule and the planned media plan for the advertising actions have had to be redefined. Thus, these will begin to spread from this June.

"The new promotional campaign is the spearhead of an ambitious strategic bet that aims to make visible the support of the City Council of Vandellòs i l'Hospitalet de l'Infant to the local tourism sector, with a clear objective: to help revive tourism and activity economic of the municipality ", as explained by the Councilor for Tourism, María José Gómez.

With the same purpose, a new section will also be enabled on the web page of l'Hospitalet de l'Infant and la Vall de Llors. In this landing page linked to the "Enjoy the pleasure of little things" campaign, you will be able to access various visit proposals, as well as information related to the measures for the prevention of the Covid-19 adopted in equipment, public spaces, beaches and services to transmit security to users. The promotion that will be done on social networks will include a link to this landing page to give maximum confidence to tourists and visitors.

In this sense, it should be noted that l'Hospitalet de l'Infant and la Vall de Llors meets some of the most sought-after requirements at this time of confusion, since it has long and very wide beaches that, in addition, are not overcrowded; and also of a natural environment like that of Playa del Torn, internationally recognized; and an extensive network of roads that connect the mountains, the sea and the different nuclei of the municipality, among other natural resources and tourist attractions.

El tiempo
Vandellòs i l'Hospitalet de l'Infant
Tivissa
Pratdip

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