The campaign of communication “Terres de Mestral, lands of flavours” warms the persons at consuming the local products of Vandellòs and the Hospitalet de l'Infant, Tivissa and Pratdip

“Terres de Mestral, lands of flavours”. This is the motto of the campaign of communication that the Commonwealth of Initiatives for the Integral Development of the Territory (MIDIT) has set up to invite the persons at consuming the products of proximity of Vandellòs and the Hospitalet de l'Infant, Tivissa and Pratdip, the townships that promote jointly under the tourist mark «Terres de Mestral».

This campaign features of six videos at what show the local products, the elaborations made with these products, the consumption of these and the landscapes of these lands characterised by the combination of sea and mount and for the diet Mediterranean, that are irrigated by the river Ebre. This makes that at the Terres de Mestral there are nuts (how now hazelnuts and almonds), mellow fruit (cherry, peach, etc.), wine, oil, pasture, vetch and some farm shops linked at the products.

These videos, that are grouped by product or family of product and that last 30 bren or 2 minutes, want to being a shop window of the appeals of the Terres de Mestral and of the quality of the products and elaborations of the townships that form part. In principle, they will spread through the social meshes of Terres de Mestral (YouTube, Instagram, Facebook and Twitter) and of his website www.terresdemestral.cat. The areas of Tourism of Vandellòs and the Hospitalet de l'Infant, Tivissa and Pratdip and the departments of Communication of the three city councils also will collaborate at the diffusion of this campaign, through his canals of information.

With this campaign, the MIDIT wants to lean at the sector agrolimentari of the territory that reunites and that it is the protagonist of the Fair of local product “Fruits de la Terra” that celebrates at the Hospitalet de l'Infant the first weekend of July. This year, because of the pandemia, this fair had to suspend.

The Commonwealth also pretends to promote like this the Terres de Mestral as a tourist fate astride of the Costa Daurada and of the Terres de l'Ebre, through his landscape with panoramic views, of a nature of contrasts and of an exceptional product.